Two years ago, I took my brick-and-mortar practice online, because my wife and I decided to “live the dream” and travel full-time with our two girls.
But when I launched my online practice, that’s when the dream became a nightmare.
I thought I’d done everything right:
✓ I built a fancy website that cost thousands of dollars
✓ I listed myself on directories catering to online therapists
✓ I threw myself into blogging
But instead of new bookings blowing up my phone... all I heard were crickets. 🐜
Now, I’m not one to give up, so I ran ads on social media… but didn’t know enough to make them work.
Then I switched to Google AdWords… and that didn’t work.
After spending almost $2,000 on paid advertising in my first month, the only web traffic I converted resulted in two “no-shows”.
I felt like a failure.
I was so mad at myself for not planning better.
I gave up my 6-figure brick-and-mortar practice to pursue an online dream…
… and only made $400 in my first 4 months.
I was filled with self-doubt.
Did anyone even want what I had to offer?
Could I ever make this work? How was I supposed to find clients?
I just wanted to help people, not become an expert in SEO or keyword research.
When I saw other therapists crushing it online, I couldn’t stop asking, “What am I doing wrong?”
If only I’d known that there was a simple process I’d been overlooking the entire time...
… I wouldn’t have missed out on all those Sunday afternoons with my daughters.
Fortunately, I had a mentor in my life - a real-estate superstar with more than $1Bn in sales - that I could turn to for help.
He said: “Jonathan, you’re doing it all wrong. You need to focus on LEADS, not clients.”
“If you don't FILL your marketing pipeline, you're going to struggle each and every month until you do!”
Wow. The lightbulb went off.💡
I realized I had been focusing on getting clients - not leads - and that was my one BIG mistake.
If you don't have leads, then you won't have clients!
As a highly-trained therapist, you have amazing skills that just need to be showcased to potential clients...
... because when people can SEE with their very own eyes how good you are at what you do, they will take the NEXT logical step and BOOK a CALL with you!
It's that simple. And so our only task is to get you leads - not clients!
And that is where the Client Attraction Magnet comes in...